The Holy Grail of B2B Marketing

5 Reasons to Customize your Salesforce.com Implementation
5 Reasons to Customize your Salesforce.com Implementation
November 4, 2014

The Holy Grail of B2B Marketing

The Holy Grail of B2B Marketing
When marketing to a marketer, you’d figure that all you know about marketing goes out the window. You’d be surprised that in many ways, marketing to a marketer is a whole lot simpler than marketing to the masses. After all, marketers would already know the name of the game, and it’s the mutual familiarity with marketing that lets you cut through most of the marketing process you would have gone through if you had dealt with someone who isn’t familiar with marketing. You’d go straight from identifying your target market to value proposition. There’s less of a need to position your products to a marketer. All that matters for a marketer is the value of your product. That’s why B2B marketing is one of the most exciting ways to sell. Both parties know that it’s all about the value. However, a major problem for B2B marketers is creating the opportunity to reach their target market. Sure, it’s easy to reach the frontline of a business, but getting to the decision makers of a company has proven to be quite challenging – until customizable CRMs were made possible. Think about this: the decision makers constantly look for solutions for their organizations. They might have gone to your website, but your website didn’t have enough on it to make strong value proposition on that senior VP who’s looking for a service just like the one that you offer. As a marketer, all you need is just a little bit more nurturing to secure an agreement, but how would you do it? Wouldn’t it be nice to have your CRM automation software such as Salesforce.com to tap into resources where information about decision makers are prominently displayed such as LinkedIn? Our experts say it can be done. Salesforce.com is the leader in providing CRM automation SaaS, and LinkedIn is the social media network for business folk. LinkedIn, unlike Facebook, has a more credible information base since there are several requirements for accounts to be deemed credible. LinkedIn is the biggest platform for professional and business networking. Matching leads you have tracked through Salesforce to LinkedIn profiles is probably the best way for you to identify your B2B target market. The Holy Grail of B2B Marketing Our expert engineers and developers say that it’s possible to create a custom Salesforce app to identify leads currently logged in to their LinkedIn profile. This helps you put a face to those which leads you have engaged, and those which you are currently nurturing in order to provide a better value proposition for your products and services. This also opens up new opportunities for you to understand what your visitors are looking for, and what kinds of businesses are looking into your business. That’s how much can change if you have a custom Salesforce app. You can tools that everyone uses into a powerhouse system that works perfectly for your business. For more information about custom Salesforce.com you can visit our Salesforce App Development page.

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