The size of your workforce does not dictate the size of the business you can make. In fact, many of the employees in the U.S. believe in the success of small businesses. Up to 50% of the total workforce in the U.S. work for small to medium businesses. . Many Americans are now opening up to the idea of starting their own business. According to Forbes.com, there are over 28 million small businesses in the United States, and over 22 of these are non-employers, which mean that they are self-employed, with no additional payroll or employees. It’s no secret that business is a complex process. Whether it’s a small or big business, your needs remain the same, just the scale of the need varies. Every business needs some form of marketing, management, distribution, sales, and production. Naturally, just thinking about what you need to start a business would overwhelm anyone. But with over 70% of the U.S. household using the internet to shop locally for products and services, you’d see how easy it has become for SMBs to take off. Technology gives entrepreneurs the tools to do more with their business. However, with the limited resources and manpower of a small business, it had always been a challenge to get people to create, run, and manage the technology. That’s why Salesforce.com has been such a hit with SMEs. . Salesforce.com arms SMEs with the tools and technology that even the biggest enterprises use. One of the best benefits of using Salesforce.com, is that it cuts down the expenses that SMBs would usually spend on IT management, analytics, and marketing. Salesforce.com gives SMBs total control over their marketing efforts through a comprehensive analysis of customer data. Salesforce.com also improves the quality of customer service that SMBs provide to their customers, which also promotes brand loyalty and awareness for their customers. With a better understanding of their customers, SMBs can tailor-fit their brand to meet the needs of their customers. Customization is an important function of Salesforce.com. No two businesses are alike, and that’s what makes customization an important function in making Salesforce an efficient tool for SMBs. On the Salesforce App Exchange, SMBs can select the function that they need to enhance the functionality of their Salesforce.com implementation, or they can customize their own app to fit the unique needs of the business. Lastly, Salesforce.com makes SMBs mobile. Mobility is an indispensable marketing tool. Using your mobile should be more than just making phone calls, or sending emails and text messages. With Salesforce.com mobile apps, you stay conneted to your business wherever you go. With your Salesforce.com custom applications, you can link the contacts that you – and your employees make back to your CRM implementation. Mobility also lets you connect your business to useful customer data such as geo-tagging, social media apps, and other cross-cloud platforms. Get to know how your business can get the most out of your Salesforce.com implementation. Know more about our Salesforce App Customization, Development, and Administration and Support services by visiting our services page.