We began with a full discovery process involving marketing, sales, and inventory teams. Our first step was to implement Dynamics 365 Customer Insights as the customer data platform, integrating web leads, CRM activity, and showroom check-ins into a single profile. This allowed us to identify behavioral patterns tied to interest in specific models, trims, and features.

Using the Dynamics 365 Automotive Accelerator, we integrated real-time inventory data from the DMS (Dealer Management System), building a unified feed of available vehicles by VIN, location, and incentive eligibility. This feed was used to power dynamic ad campaigns on Meta and Google Ads — ensuring only in-stock models were promoted.

We also built rule-based marketing journeys using D365 Marketing, such as:

• Price drop alerts for customers with bookmarked vehicles
• Lease-end reminders based on ownership data
• Test drive no-shows follow-up campaigns

Power BI dashboards were configured to track marketing source performance by vehicle model, campaign, and geographic area — making it easy for sales directors to correlate campaigns with showroom activity and sales outcomes.