Globe Apparel / E-commerce

Order Orchestration and Returns Management for DTC Brand

The client was losing revenue due to manual order splitting, return mismanagement, and slow fulfillment. GC Consulting unified order orchestration between Shopify and D365 SCM, automated returns, and reduced refund processing time by 68%.

Customer ExperienceE-commerce Ops IntegrationReturns Automation
Client

Direct-to-consumer fashion label

Platform

Dynamics 365 Supply Chain Management, Power Automate, Shopify

Two fashion designers working together

lamp The Challenge

  • Manual splitting of multi-warehouse orders
  • Returns processed via email and spreadsheets
  • Frequent stockout mismatches between e-com and fulfillment

danger Our Solution

We began by analyzing order logs and fulfillment data to trace how delays and errors occurred across order-to-ship and return-to-refund flows. We discovered that multi-item orders were often split manually across warehouses with no visibility into delivery impact — and that 70% of returns lacked proper SKU verification before refund.

Our solution centered on integrating Shopify with Dynamics 365 Supply Chain Management via custom order orchestration logic. Orders were routed automatically based on item availability, proximity, and shipping SLA. This reduced order fragmentation and fulfillment costs.

For returns, we built a custom Power App connected to D365 that allowed customers to initiate returns with automated approval and warehouse routing. Upon scanning a returned item, D365 triggered refund workflows in Finance — ensuring speed and accountability.

We used Power BI to track return reasons, refund lag, and restock potential — giving ops teams the insight they needed to tighten policies and minimize losses.

Additionally, customers received proactive notifications for every return status, improving trust and reducing support inquiries.

Streamline your operations. Empower your teams. Let’s talk.

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Lines Lines

Implementation Timeline

3 weeks Order logic and fulfillment mapping
4 weeks Return portal and finance automation
2 weeks Testing and operational enablement
Total: 9 weeks

Results After 3 Months

68%

refund processing time reduced

44%

stockout events cut

96%

delivery SLA met consistently

19 points

CSAT score increased

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